Hair Styling Products Market Key Development Opportunities Hidden In Emerging Economies

Global Hair Styling Products Market: Overview
New standards of beauty have been set, thanks to a massive rise of social media in the last two decades. And, the intensity of shift is so harsh that anything less than flawless makes viewers uncomfortable. A deeper peek into Instagram will reveal that most images don’t only have great hairdos and flawless skin but reek of filters and use of beauty apps.
This shift to a new normal and parallel lives by millennials on the social media are leading to a massive rise in global hair styling products market. It is set to chart a steady CAGR (Compound Annual Growth Rate) over the forecast period of 2019 to 2027.
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Global Hair Styling Products Market: Notable Developments
The global hair styling products market is rife with developments that are not just crucial for players to take note of but also to understand how the market would operate over the coming years. An in-depth dive in can be had in our upcoming report.
In 2016, Target launched a range of natural hair styling products and since, a couple more of market players have followed suit. For instance, in 2016, Sephora and then in 2018, Mizani came up with natural variants of hair styling products. If anything, this is a major sign of shift towards all natural products and will lead to competition in this segment.
The global hair styling products market is fragmented and prominent players in the market include Amway, Schwarzkopf Professional, Johnson & Johnson, Kao Corporation, L’OREAL, Oriflame Cosmetics, OLVEA Group, Procter & Gamble, Revlon, Shandong Baisheng Biotechnology, Shiseido Company, and Unilever. Players are focusing on improving their products to make them more user friendly. And, another focus is on portfolio diversification.

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